Selecting a Product Name

Learn the 7-step process for selecting the right product name. This free course includes 9 videos, a workbook, and transcripts. Allow 2-4 hours to complete. Enter your email to enroll.

What You'll Learn

This comprehensive course walks you through a proven 7-step process for choosing a strong, protectable product name. You'll learn how to brainstorm effectively, evaluate trademark strength, search the USPTO database, assess legal risks, and finalize a name that sets your brand up for long-term success.

Whether you're launching a new product, rebranding, or expanding into new markets, this course gives you the tools and frameworks to make a confident naming decision.

By Signing Up for This Course You Will Get

✅ 9 on-demand video lessons covering every step of the naming process

✅ A downloadable workbook to guide you through each exercise

✅ Full transcripts of every video for easy reference

✅ Lifetime access — learn at your own pace

✅ Practical frameworks you can apply immediately to your product naming decisions

About the Instructor

John Goodhue is a registered patent attorney and shareholder at Goodhue, Coleman & Owens, P.C. With decades of experience helping inventors and entrepreneurs protect their intellectual property, John brings practical, real-world insight to every lesson.

John created the Protectivity IP Info platform to make IP education accessible to everyone — not just those who can afford an attorney. His courses are designed to empower you to make informed decisions about protecting your innovations and brand.

Frequently Asked Questions

How long does the course take?

Plan for 2–4 hours to complete all 9 video lessons and the accompanying workbook exercises.

Is this course really free?

Yes — 100% free. Just enter your email to enroll and get instant access.

Do I need any legal background?

Not at all. This course is designed for inventors, entrepreneurs, and business owners — no legal experience required.

Will this course give me legal advice?

This course is educational and informational. It is not a substitute for legal advice from a licensed attorney regarding your specific situation.